Legal

Privacy Policy

Last updated: July 10, 2026

This Privacy Policy (the “Policy”) describes the manner in which Ariwell Studios (“Ariwell Studios,” “we,” “us,” or “our”) collects, uses, stores, retains, discloses, and otherwise processes information in connection with the video games developed, published, distributed, or otherwise made available by Ariwell Studios, including without limitation Emberfall Idle, Lootburst Legends, and Pixel Expedition (collectively, the “Games” and each, a “Game”), together with any related services, features, content, updates, and functionality (together with the Games, the “Services”). By accessing, downloading, installing, or otherwise using any of the Services, you acknowledge that you have read and understood this Policy.

1. Scope and Application

This Policy applies solely to information processed in connection with the Games and the Services. It does not apply to any third-party websites, platforms, storefronts, operating systems, payment processors, or other services that may be accessed through, linked from, or used in conjunction with the Services, each of which is governed by its own privacy practices and policies. Your use of any such third-party service is at your own discretion and subject to the applicable terms and policies of the relevant third party.

2. Categories of Information We Process

The nature and extent of the information we process varies by Game, as set forth below.

2.1 Emberfall Idle

In order to provide, maintain, and operate the core functionality of Emberfall Idle, including without limitation the persistence of player progress across play sessions and the calculation of deterministic offline progression, we collect, store, and retain certain gameplay and save data (collectively, “Save Data”). Save Data may include, without limitation: character configuration (including race, class, and appearance selections); skill levels and experience values; inventory, equipment, and currency balances; quest, zone, and dungeon completion states; profession progress; and timestamps used to compute offline progression. Save Data is processed exclusively for the purpose of operating the Game and delivering the gameplay experience, and is not used for advertising, profiling, or marketing purposes of any kind. Save Data may be stored locally on your device, on our servers or those of our hosting providers, or both, depending on the version and configuration of the Game.

2.2 Lootburst Legends and Pixel Expedition

Lootburst Legends and Pixel Expedition do not collect, store, retain, or transmit any personal information or gameplay data to Ariwell Studios. Any progress, settings, or other data associated with these Games is stored solely and exclusively on your own device and remains at all times under your control. Deleting the applicable Game or clearing its local data will permanently remove such information, and we have no ability to access, recover, or restore it.

2.3 Information We Do Not Collect

Across all of the Games, we do not collect, request, or process: your real name; your email address (except where you voluntarily contact us as described in Section 9); your postal address or telephone number; payment or financial information; precise geolocation data; biometric information; contacts, photos, or other files stored on your device; or any special or sensitive categories of personal data.

3. Purposes and Legal Bases of Processing

To the extent that any information described in this Policy constitutes personal data under applicable law, we process such information solely: (a) as necessary to perform our obligations to you and to provide the Services you have requested, including the persistence and restoration of Save Data; (b) in furtherance of our legitimate interests in operating, maintaining, securing, and improving the Services, to the extent such interests are not overridden by your rights and freedoms; and (c) as necessary to comply with applicable legal obligations. We do not process any information for the purposes of targeted advertising, cross-context behavioral advertising, automated decision-making producing legal or similarly significant effects, or the sale or sharing of personal information as those terms are defined under applicable law.

4. Cookies, Analytics, and Tracking Technologies

The Games do not employ third-party analytics software development kits, advertising identifiers, cross-site or cross-application tracking technologies, or advertising networks. Where a Game is delivered through a web browser, the Game may make use of browser storage mechanisms (such as local storage) strictly for the functional purpose of persisting Save Data and player preferences on your device; such mechanisms are not used for tracking, advertising, or analytics purposes.

5. Disclosure of Information

We do not sell, rent, lease, trade, or otherwise disclose any information described in this Policy to third parties for their own commercial purposes. We may disclose information only: (a) to service providers (such as hosting infrastructure providers) acting on our behalf and under our instructions, solely to the extent necessary to operate the Services; (b) where required to do so by applicable law, regulation, legal process, or enforceable governmental request; (c) where necessary to protect the rights, property, or safety of Ariwell Studios, our players, or the public; or (d) in connection with a merger, acquisition, reorganization, or sale of assets, in which case any successor entity shall remain bound by the commitments set forth in this Policy or shall provide you with notice of any material changes thereto.

6. Data Retention and Deletion

Save Data associated with Emberfall Idle is retained for so long as is reasonably necessary to provide the Game to you, and may thereafter be retained for a reasonable period to permit the restoration of progress in the event of your return to the Game. You may request the deletion of any Save Data held by us at any time by contacting us as described in Section 9, and we will effect such deletion within a reasonable period following verification of your request, except where retention is required by applicable law. Data stored locally on your device may be deleted by you at any time by removing the applicable Game or clearing its stored data through your device or browser settings.

7. Security

We implement technical and organizational measures reasonably designed to protect the information we process against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Notwithstanding the foregoing, no method of electronic transmission or storage is completely secure, and we cannot and do not guarantee the absolute security of any information.

8. Children's Privacy

The Services are intended for a general audience. We do not knowingly collect personal information from children under the age of thirteen (13), or under the applicable age of digital consent in your jurisdiction, beyond the Save Data described in Section 2.1, which does not include any information identifying the player. If you are a parent or guardian and believe that a child in your care has provided personal information to us, please contact us as described in Section 9 and we will take reasonable steps to delete such information promptly.

9. Your Rights and How to Contact Us

Depending on your jurisdiction, you may have the right to request access to, rectification of, deletion of, or a portable copy of personal data we hold about you, as well as the right to object to or request restriction of certain processing and the right to lodge a complaint with a supervisory authority. Because we hold no information capable of identifying you, we may be unable to associate you with any particular Save Data absent additional information provided by you. To exercise any of these rights, or for any questions, concerns, or complaints regarding this Policy or our data practices, please contact us at hello@ariwellstudios.com. We will respond within the time period required by applicable law.

10. International Data Transfers

The Services may be hosted and operated in jurisdictions other than your own. Where Save Data is stored on our servers, it may be transferred to, stored in, and processed in such jurisdictions, which may have data protection laws that differ from those of your jurisdiction. In all cases, such data remains subject to the protections described in this Policy.

11. Changes to This Policy

We reserve the right to amend, modify, or update this Policy from time to time in our sole discretion, including to reflect changes to the Games, the Services, or applicable law. Any such changes shall be effective upon posting of the revised Policy to this page, together with a revised “Last updated” date. Material changes may, at our discretion, be communicated through additional notice within the affected Game or Games. Your continued use of the Services following the effective date of any revised Policy constitutes your acknowledgment of the revised Policy.